The full learning experience

Not only is our platform designed to teach users what they need to know to represent your products and services. It also allows them to be emotionally rewarded, empowered and inspired to represent your products & visions in their work position. You will be equipped with the tools to promote, encourage, motivate the users as well as with the means to verify their level of knowledge and that it is up to date.

We make learning social through a variety of approaches, such as direct communication and interaction between you and your resellers. We tailor and combine friendly competitions between individual co-workers and group competition where co-workers work as a team. We bridge your goals with the goals and social context of your resellers. This way we make sure your business sees results while the resellers enjoy themselves, learn from each other, and develops and grows on a personal level.

Games have been engaging people on a voluntary basis for thousands of years.

Games have spent millennia learning how to master motivation.

When this knowledge is passed to an out-of-game content, it is called Gamification, or Motivational design.

We take pride in having 18+ years of experience in the gamification field, helping us to create the most robust and reliable platform.


Gamification & Motivational Design

Gamification refers to the utilization of motivation tools developed with the millennia-long culture of playing games. It can be used in a myriad of contexts, such as to improve functionality, sales, engagement in business and in private life. We call it Motivational Design.

Did you know?
Shift happens

Motivating people offers many challenges for a lot of companies and organizations. Our software solution, Bizpart™ provides you with the framework needed to take on these challenges.

Gamification is design that places the most emphasis on the human in the process. In essence, it is human-focused design.

By: Yu-kai Chou: Gamification & Behavioral Design

Phases – designing for different situations


Octalysis - Discovery

Discovery starts off when the user hears about the product and ends when they sign up to use it.


Octalysis - Onboarding

Onboarding is about teaching the user about the basic rules and tools needed to play the game. It starts as soon as the user signs up, and ends when they have the fundamental skills needed to play.


Octalysis - Scaffolding

Scaffolding starts once a player has learned the basic tools and rules to play the game and has achieved the First Major Win-State. It requires similar actions on a regular basis.


Octalysis - Endgame

Endgame is not where the game ends, but refers more to the user having done everything, reached the highest level, etc. Gameplay is now at a more advanced level with infinite possibilities of action.

Our locations

With a global mindset and presence, we have offices in London (UK), in Stockholm and Lund (Sweden), in Silicon Valley, Palo Alto (USA) and in Barcelona (Spain).